New Atlassian Marketplace Apps in the 500 Club! – January 2023

January 10, 2023

By Hesam Bahmanabadi

Welcome to the new App in the 500 Club!

Made up of all Atlassian Marketplace apps with over 500 instances, the 500 Club is a key part of our Marketplace Analytic Research Service (MARS)–Blended Perspectives’ database of 3rd party Atlassian Marketplace apps.

Marketplace Analytics Research Service

At Blended we believe the 500 instance threshold is an important one for applications as at this point they are joining the nearly 600 apps that make up 80%+ of all Marketplace instances. Figure 1 shows that the vast majority of all Atlassian Marketplace instances (83%) are being driven by only 13% of apps and 17% of vendors.

It is also at this 500 instance threshold that we assign our “Meaningful Categorizations” to apps. We rely on our own categorizations rather than using Marketplace app categorizations which are somewhat meaningless due to vendor self-selection. If you don’t believe us then go look on the Marketplace yourself! By using our “Meaningful Categorizations” in MARS™ we’re able to gain a completely unique perspective into which apps are really competing against each other and which categories are really moving in the Marketplace.

Along with our “Meaningful Categorizations”, MARS™ contains an array of data on instances, users, pricing, reviews, platform, app growth, version releases, and much more. As an Atlassian Solution Partner who is not in the app-building game, MARS™ is able to give us a unique and unbiased view of the Atlassian Marketplace. We use this data to help Marketplace Vendors understand the ecosystem and competitive environment better while also assisting our licensed customers in making more strategic and informed decisions on the Marketplace app selection. If you’re interested in learning more about the capabilities of MARS™ then please get in touch with us.

500 club by Blended Perspectives

The 500 Club is particularly interesting to us as these 550+ apps generate over 82% of all Atlassian Marketplace instances. Reaching this 500-instance milestone is a big step for every app so we’re delighted to welcome the following apps into the club!

Congratulations to the following new 500 Club entrants! We’ll include some key insights on the apps including how they will be categorized using MARS™ “Meaningful Categorizations”.