Welcome to the new Apps in the 500 Club!
When we started our analysis over a year ago, we wanted to understand if there was any major Pareto effect in the marketplace while we also needed a way to determine who we should prioritize in adding to our App World categories.
Vendors self select their categories on the Atlassian marketplace and while this is certainly democratic it can mean that if you want to know who the real players are in any category, there is a lot of “noise”. To cut through the noise our categories on AppWorld assign apps based on their primary utility.
We’re now tracking 558 apps which are the real movers and shakers in the Atlassian marketplace – why? In the chart below you can see that 15% of all apps make up 83% of all instances.

These 558 apps all have the distinction of having more than 500 instances–hence the 500 Club.
This month we’re welcoming 8 new apps to the 500 Club. Congratulations to the following vendors for their March results. You can also see how we’re categorizing them in AppWorld:
We also thought that a brief insight into the fastest movers in the 500 Club would be interesting.
Here are the fastest movers by absolute growth:
And here are the top 5 apps by percentage growth:
The stand out app in March in the marketplace was Enterprise Mail Handler for Jira which more than doubled its existing instance count and is catching up with the major players in the Email space fast.
Todoist, one of our new 500 Club entrants, also saw impressive growth of over 70% in March.
You can check other Atlassian Marketplace Apps we recommend here: Blended Perspectives’ AppWorld