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2021 - Le raz-de-marée continue (une rétrospective)

janvier 12, 2022

A Great Year for Atlassian

L'année 2021 a été la meilleure année de Atlassian, l'explosion du nombre de clients et des revenus ayant fait exploser le cours de l'action. L'action Atlassian a commencé l'année 2021 à $243 et l'a terminée à $383, soit une augmentation incroyable de 63%. En comparaison, des concurrents comme ServiceNow et Workday ont connu des augmentations moins impressionnantes de 14% et 15% respectivement.

In September, following strong quarterly results, we detailed why Atlassian was seeing such spectacular results. Essentially, Atlassian’s customer base (in particular its Cloud base) has expanded hugely as more and more organizations recognize the potential that Atlassian products can have across their businesses. Furthermore, existing customers are also increasing their Atlassian footprints as they see the gains to be made by integrating teams across their enterprises with Atlassian’s flexible and unique product range. 

Since Atlassian’s customer base is continuing to grow (now well over 200,000), users can rest assured that these revenue gains are being driven by the ever-increasing popularity of Atlassian’s products. This is in contrast to competitors like ServiceNow who, with customer growth far below that of Atlassian, are more inclined to squeeze existing customers. Atlassian’s Q4 customer growth was a whopping 23,311 (11%) compared to ServiceNow’s 175 (2%).

Atlassian stock price

Team ’21 (Jira Work Management)

The newest and perhaps most exciting of Atlassian’s products is Jira Work Management (JWM), announced at Team ’21 in April 2021.

JWM runs on Atlassian’s Cloud platform and is essentially Jira but built and designed for non-technical teams.

Although a lot of business teams do thrive using Jira Software, since it was designed for developers, many find it overwhelming with unrequired features.

If non-technical teams opt for an alternative solution (something like monday.com) this creates a major issue when technical and non-technical teams need to interact. When running on different tools there is a high chance that interactions will be inefficient, messy, and aggravating.

With the launch of JWM Atlassian has essentially overcome this problem. Atlassian is unique in offering a single collaboration platform that connects workers across every department, yet offers individual teams the flexibility to choose the right tools to support the unique ways in which they work.

In December we put together an in-depth review of JWM covering its features, Atlassian’s approach behind the product, and how it fits into Blended’s Synthesis Blueprints. You can read the article in full ici.

Jira Gestion du travail

End of Life Products

Following Atlassian’s announcement in October 2020 that they were phasing out support for their Cloud products, a number of important end-of-life phases were reached in 2021.

In February Atlassian ended the sale of new Server licenses. This meant that beyond this date customers could no longer purchase or request quotes for new Server products. While in May Atlassian stopped accepting new Server app submissions for the Atlassian Marketplace.

Meanwhile another important deadline is coming up soon as on February 15th, 2022, Server customers will no longer be able to upgrade or downgrade their user tiers. Customers who want to do so will have to migrate to the Cloud or Data Center first.

For any Atlassian customers still on the Cloud, February’s deadline should represent a real turning point for migrating off of Server. The end of Server is coming quickly and customers still on it should ensure they give themselves enough time to ensure they make a smooth transition.

At Blended Perspectives, we are uniquely situated to help you in your migration. You can find out more about what we can offer ici and feel free to contactez-nous with any queries/concerns you may have around Server end of life/migrating.

End of Server

A Thriving Marketplace

At Blended Perspectives, we consider ourselves the leading experts on the Atlassian Marketplace thanks to our Marketplace Analytics Research Service (MARS). While many partners out there focus on making their own apps, we believe that we can bring greater value to the Atlassian ecosystem by creating a quantitative and objective database covering every facet of the Atlassian Marketplace. You can learn more about MARS ici.

2021 was a huge year for the Atlassian Marketplace. In December the Marketplace reached the milestone of $2 billion in lifetime sales. The fact that it took the Marketplace 7 years to reach it’s first billion and only 2 to reach its second demonstrates just how much growth there is on the Marketplace and how much value is being created by app vendors for customers.

However, perhaps the biggest story in the Marketplace was the shifting landscape caused by Appfire’s spree of takeovers. Appfire acquired 8 other Marketplace vendors over 2021: Bolo Software, Mohami, Cerveau de lézard, Anova, LogicielPlantation (BigPicture), Spartez, Snapbyteset RoninPixels as well as a host of other apps like Configurateur de projet de l'Adaptavist.

This is clearly changing the way other vendors operate in the Marketplace with Tempo acquiring ALM Works in late 2021.

This increased Marketplace consolidation should have major benefits to customers as knowledge is shared across products and natural synergies between complementary categories (like Time Management and Planning) are realized.

We look forward to seeing how these trends develop into 2022.

A thriving Atlassian Marketplace

3 ans de MARS

November 2021 marked the 3rd year of Blended Perspectives collecting Atlassian Marketplace data.

MARS is one of our unique features at Blended Perspectives and provides great value to our customers and the wider Atlassian community.

En tant que partenaire platine de Atlassian qui n'est pas dans le jeu de la création d'applications, nous sommes fiers de notre capacité à analyser indépendamment la Marketplace. Bien avant en 2018, nous avons réalisé que nous pouvions apporter une valeur incroyable à nos clients et à la communauté Atlassian dans son ensemble en créant MARS pour deux raisons :

Tout d'abord, il y a la taille considérable de la Place de marché : avec 1 500 vendeurs, 4 000 applications et 1,5 million d'installations actives, il peut être difficile de s'y retrouver et de trouver les applications qui apporteront une valeur ajoutée à votre instance.

Deuxièmement, il y a un problème avec l'auto-catégorisation des vendeurs sur le Marketplace. Bien que cela soit certainement démocratique d'un point de vue pratique, lorsque vous recherchez une application dans une catégorie, par exemple, l'établissement de rapports, cela peut être un défi. Avec autant d'entrées, comment pouvez-vous comparer les vrais, les dévoués reporting applications ? Par exemple, la rubrique "Graphiques et diagrammes" contient plus de 200 applications, dont la plupart n'ont rien à voir avec les diagrammes.

MARS surmonte ces problèmes de deux manières :

Pour surmonter la taille de la place de marché, nous concentrons notre attention sur les 544 applications du club des 500. Cela signifie que nous sommes en mesure d'obtenir des informations plus précieuses sur la place de marché sans sacrifier sérieusement l'étendue de nos recherches puisque les applications du club des 500 représentent plus de 82% des instances de la place de marché.

Et pour éviter l'autosélection des fournisseurs, nous avons soigneusement attribué des "catégories significatives" à toutes les applications du 500 Club en fonction de leur fonctionnalité principale. Cela signifie que lorsque vous recherchez une reporting dans MARS, vous ne verrez que les vrais... reporting des applications.

If you want to see what the major Marketplace trends have been over the past 3 years then you can find out ici.

Marketplace Analytics Research Service

A Cloud Future

Atlassian’s move towards a Cloud future is absolutely on track since they announced the fin du serveur en octobre 2020. Si l'on considère à la fois les nouveaux clients et les clients existants, les nouvelles sont solides en ce qui concerne le Cloud.

  1. Over 99% of Atlassian’s 11,746 new customers in Q1 2022 opted for Cloud.
  2. Avec les améliorations apportées à la résidence des données (y compris la possibilité d'héberger des données en Australie et dans de nombreux autres pays à venir) et la publication de la version consolidée de l Centre de migration, increasing numbers of larger Atlassian customers are opting to migrate. For instance, Commonwealth Bank (Australia’s largest bank) migrated its 20,000 Jira and 25,000 Confluence users to the Cloud during Q1.
  3. Customers already on Cloud are upgrading to Premium at record rates. Not wanting to miss out on features like global and multi-project Jira Automation, more and more Cloud customers are seeing an incredible time and cost-effectiveness of Automation for Jira.

Ces trois facteurs, à savoir les nouveaux clients qui optent pour le cloud, les gros utilisateurs existants qui migrent de plus en plus vers le cloud et les clients existants qui se mettent à niveau, ont tous contribué à une augmentation des revenus du cloud de 53% d'une année sur l'autre.

If you want to learn more about Atlassian’s Cloud journey you can find that ici and to learn more about migrating to the Cloud then click ici.

Atlassian Cloud

App of the Month

In order to highlight some of the great work that Atlassian Marketplace vendors are doing, in 2021 we launched our “MARS App of the Month” series. Every month we choose one app that we believe has had a very impressive month or so and highlight this fact.

Since starting the blog series in August 2021 we have highlighted 5 spectacular apps that all provide great value to any Atlassian instance: Aura, Tableaux blancs pour Jira, Microsoft 365 pour Jira, Excellentableet Planning Poker.

These are some of the fastest-growing apps on the Marketplace and when you see the unique ways in which they provide value to users you will no doubt see why.

2021 - The Tidal Wave Continues (A Retrospective) 2

Feel free to reach out to us at hello@blendedperspectives.com. 

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