Do you have App hesitancy? Get over it – this market is huge and growing fast…. our bubble chart proves it

May 10, 2021

We’ve all witnessed it and it’s possible you the reader have “App hesitancy”. Yet very large numbers of customers don’t.

In fact, at Blended Perspectives we believe that, as Atlassian focuses on Cloud and performance at scale on Data Center, how you leverage 3rd party apps is going to make a huge difference in terms of your Atlassian ROI. However, the Atlassian Marketplace can seem a daunting place at times with over 3600 apps and over 1.54 million active instances. Therefore, at Blended Perspectives we created our Marketplace Analytic Research Service (MARS). MARS is our database for tracking 3rd party apps: we have over 2.5 years’ worth of detailed marketplace data that can be compiled into customized reports encompassing any sphere of the Atlassian Marketplace.

Figure 1 demonstrates a holistic, top-down view of the Atlassian Marketplace as seen through MARS. You can see the various different categories we have as well as their number of instances (demonstrated by size), percentage growth this year, and the number of apps in the respective category.

Do you have App hesitancy? Get over it - this market is huge and growing fast.... our bubble chart proves it 1

Through this view we can clearly see that a number of categories stand out above the others. Integration, on top of being the largest app by instances, has the second highest percentage growth. This demonstrates the growing importance of external apps being utilized in tandem with Atlassian apps. If you want to find out more about integrations in Jira then you can watch our webinar here.

Planning has also seen monumental growth this year, led by the main offerings of SoftwarePlant and ALM Works with 17% and 11% growth respectively–enterprises in all industries and of all sizes are gradually realizing the importance of a quality project management tool. You can watch our webinar on BigPicture here.

Why this matters to you?

Rather than being reactive to requests for apps on your platform, we believe that you should develop a proactive prioritized approach to app selection.  We provide customized reports and analysis, which will help with your current state situation and to develop ideas for improving your ROI.  Apps aren’t expensive and so even small investments can lead to significantly increased utility.

Yes, in some cases apps can impact performance especially ones that aren’t best of breed and those that aren’t installed or used as intended.  This isn’t though a reason to miss excellent opportunities to increase your ROI on the platform.  Let us help you take a more strategic view of your Atlassian stack and you will be seeing both performance and functional improvements in days and weeks.  So get over “app hesitancy” and put productivity and performance first.

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