Be Happy! What we can learn from British Football about high performance teams and management

January 22, 2019

By Miles Faulkner

Many of you know I am a huge Manchester United fan (it’s out in the open) and before you say “well it’s just another big team”, I was a fan back in the 70’s when believe it or not they were in the second division!

My Grandfather was a city supporter and my father supported United out of spite. Enough family history! But a couple of years ago a manager called Jose Mourinho took over our team – and I was very depressed at the thought. He called himself the special one – I think of him as the scowling one. He had shouted at a young Doctor for treating a Chelsea player and slowing the game down.

In short, Jose had a nasty reputation. Recently he was fired and then a remarkable thing happened, a young, smiling temporary manager took over and turned the season around dramatically.

Ole Solskjaer took over with a smile, a vision and a swagger and I suddenly thought to myself this is what’s missing. If you are happy, your team is happy then perhaps anything is possible. But happiness in the face of intense pressure, well that takes some doing.

British football (not gridiron) is, in my opinion, one of the most brutally competitive sports in the world. Unlike franchise sports in North America, the price of failure is not just not making the playoffs; its relegation. Yes – you are out! What this means is that throughout the season every game counts; in fact the games at the bottom are more exciting than the top.

The life of a manager in this environment is usually counted in weeks not months. It’s so bad that there is even a hilarious website called https://www.thesackrace.com which tracks managerial casualties (that’s if you have a macabre sense of humour like me but you need to see it). So far in the British Football leagues there have been 28 notable casualties of 92 teams making turnover 30%. During the 17/18 season 15 Premier League Managers of 20 teams were fired. That’ a staggering 75% in one league alone. It’s not an isolated set of events either – it happens regularly.

The argument that this has become a habit or a punishment underlies the reality that teams and team management have to optimize their team in any way possible. Among this competitive carnage is the value of “team”.

Atlassian, themselves and so have many others, emphasized the importance of the team. There is a famous saying that ” Neil Armstrong didn’t land on the moon, Nasa did.”

The extraordinary financials

Let’s look at some financials. In the 17/18 season the Premiership teams (20) shared a total of $3.1B USD based on Television rights and ranking rewards. A smaller club is typically guaranteed $150M whereas the larger ones in the vicinity of $230M. Staying in the premiership (thus making all this money) requires typically 40 points to be really safe. At 3 points a win a team has to get 11 wins and seven draws out of 38 games.

The cost/reward of a win is around $10M USD!! when the whistle blows – every minute of doing better than the opposition over a total of 90 minutes is $111,000. Basically $2000 a second.

This doesn’t include other merchandising and ticket sales of course. It does though create an intense focus on winning. Since some games are against far superior teams – this is a more intensive situation – realistically there may be only 30 games where winning is even feasible. And they play in other competitions including Europe, the FA Cup plus warm-ups.

Players are now of course very expensive; the average wage per Manchester United player is $8M vs say Cardiff at $1.3M. This doesn’t include the acquisition cost of the players. In terms of squad value – the most expensive; Manchester City at $1.1B vs Cardiff at $71M. That’s a fairly hefty imbalance. There is no real salary cap in this sport.

So let’s do a recap:

Every win is priceless (well north of $10M anyway)
Managers are replaced frequently
Failure is not an option
Some teams are handicaped with many teams 10 times less expensive than their opponents
They play a lot of games likely 50 + per season

Sound like fun? Not for nothing is this considered the toughest but most successful league in the world. Yet given this situation, some very surprising things happen.

Outliers

Leicester City

In one of the most remarkable twists in the game – against all odds a nothing team beat all of the expensive teams in 2016. To put this into context since 1992 only 5 teams have won the top flight/premiership. Leicester City cost 15 times less than Manchester City.

Let that sink in – and they beat them and basically everyone else in Britain across 38 games. In 2009 they were in the third tier of British football… who did this? Claudio Ranieri – a charming, thoughtful manager who somehow conjured up a beautiful, if improbable victorious run.

A team with no right to win anything, wins the greatest prize of all. Ranieri, the manager and chief miracle maker was subsequently sacked next season. Just shows how merciless the business really is.

Manchester United

When Jose Mourinho took over after two failed managers and an unparalelled run of victories under Sir Alex Fergusson; he managed at least to set a solid course. But Mourinho has a history of lasting one or two seasons and moving on. After a series of defeats this season and a very unhappy dressing room, he was fired and one of my heroes Ollie Gunner Solksjaer took over, a complete surprise, as caretaker manager. What then happened is quite remarkable;

Under Mourinho this season (has won the most premierships and termed himself the “special one”)
- 17 matches 26 points
- they let in 29 goals already (highest ever at this stage of the season)
- Reportedly “lost the dressing room“
- a squad valued at $900M
- dropped well out of the top 4 teams
Under Solskjaer
- Walks into the training ground and gives chocolates to the long serving receptionist and smiles at people
- Tells the team to attack
- Plays the young up coming talent
- Reminds everyone that its the team and not him that matters
- Wins all seven of his first seven games
- Gains in four premiership games nearly half of all the points Mourinho had in the season so far

What do you think happened? A team with a losing personality one minute, and a winning one in the next? Or really a hugely underperforming team that someone found a way to be successful? Now I am feeling inspired!

The new managers – Liverpool, Manchester City , Tottenham Hotspur, Wolves

These terrifically successful teams have new age, younger managers who seemingly succeed by actually hugging their players. Watching Jurgen Klopp, from Liverpool, jump around with delight and encourage his players is fantastic to see in action (even if you have always not liked the scousers). This is so very different than the old style of football management. Guess what? Liverpool is leading the league. These managers emphasize speed, passing, fluidity; in a nutshell team more than the individual. Mauricio Pochettino, Tottenham’s manager is actually Manchester United’s target instead of Solksjaer – another strategic, thoughtful, youth supporting manager – except well someone better came along… Solksjaer.

Takeaways

British football isn’t business life. Yet its a stark example of human nature in action under intense competitive pressure. Its no accident that a new breed of calm, thoughtful, caring managers seems to bring out the best in expensive footballing talent.

Seems as though an extremely competitive environment doesn’t rule out the idea that happy teams managed by excellent managers perform better. It seems to me though that a common theme among the younger, more successful managers – is that in the face of intense stress, they seem to find a way to be happy. And happy is infectious.

If objectively based performance is what you aspire to, then there are surely some takeaways.

Teams perform – measure them
Managers perform when their teams do. Objective measures of team performance are critical in ensuring this is clear. If you don’t understand if a team is performing, how do you know if change is needed? In the premier league a run of bad results triggers an immediate analysis of change options. Its immediate. Why should business and organizations be any different? Ranieri is an outstanding, record braking manager but he still wasn’t able to keep performing – happiness isn’t everything.
Managers are extremely important – find managers who care about the team
The premier league tells us that its not impossible to be hyper competitive, yet well balanced and a caring manager. These are the managers that are winning. The right manager for the right situation can take a team that is failing miserably to one that is capable of very high performance. In football there is a phenomenon called the “new manager pop” – a boost based on fresh perspectives and a new vision can simply bring early results – although not always sustained. Management styles vary – if the team is first then match the manager to the team not the other way around.
Change managers more often
Because of the above making change more frequently is probably better than blaming the team. Re-assignment as a norm means it won’t be considered a failure. You have to fail a lot in the premiership, before you are considered not capable – because well, there are so many casualties. Its actually considered good experience!
Staff and Managers are resilient
One of my favorite scenes is from Moneyball. In advising his manager on how best to let a player go – the approach is just to sit them down, tell them plainly they are being traded and make it a low impact experience, because the trauma is there all by itself. Stay dynamic – run the organization like a high performing, fluid, passing rich, team oriented, happy operation or business. In a football team players are often dropped for games. More often than not they compete with another player just to play. Its incredibly competitive. Yet the best teams become a stable group with the underlying notion that performance justifies your position.
Management needs to stay positive and smile
No matter how bad it gets – its always worse for the team. Even when Liverpool loses and that’s not often – Jurgen Klopp goes onto the pitch and projects positive energy, he doesn’t run into the dressing room to hide his pain.