Atlassian Marketplace Fastest Movers ( March 2022)

April 22, 2022

MARS Overview

With Atlassian focusing on Cloud and performance at scale on Data Center, how users leverage 3rd party apps is going to make a huge difference in terms of your Atlassian ROI. We’re here to help you achieve that ROI, today and tomorrow.

With the Atlassian Marketplace booming (instances have increased by over 100% from 2018 to 2021) customers are increasingly recognizing the incredible value that is available from using 3rd party apps. However, with nearly 4,000 available apps and 1.6M instances, navigating it can be difficult.

At Blended Perspectives, our Marketplace Analytic Research Service (MARS) means that we are uniquely situated to help you with this. MARS is our database containing around 3 years’ worth of in-depth data on the Atlassian Marketplace. We collect data covering all facets of the Marketplace including instances, growth, product, platform, license, price, reviews, and many more. Perhaps most interestingly, we have also carefully categorized all apps with over 500 instances (the 500 Club) which represent 83% of all Marketplace instances.

Fastest Movers

We believe that insight into which apps are really moving is an awesome view into the Marketplace, therefore every month we release the 10 fastest paid and free apps by both absolute and percentage growth. As well as giving you some insight into what MARS can do, we hope this analysis will shine a spotlight on some awesome vendors whose hard work is paying off as more and more customers recognize the excellence and value of the applications they develop.

Paid | Absolute Growth

Atlassian marketplace paid apps

Paid | Percentage Growth (> 500 instances)

Atlassian marketplace paid apps

An interesting trend we’ve started to see in the Atlassian Marketplace is this idea of usability vs functional capability. In essence we’ve found that apps that are very feature heavy, but more complex to set up and use and apps that are more simple but don’t quite have the same degree of functionality are doing very well. An example of this would be in the Reporting category for instance where eazyBI (a powerful yet quite complex solution) is doing very well but more usable (but not quite as powerful) tools like Custom Charts for Jira, Dashboard Hub, and Reports – Charts and Graphs for Jira are all doing very well too.

This makes sense as people have different requirements when Reporting in Jira, sometimes you will need an incredibly powerful BI tool that takes a bit of getting used to and sometimes you’ll need a tool that will quickly let you build nice looking charts. What you don’t want to do is be stuck in the middle–trying to be both very user friendly and having top level functional capability.

We have found that these apps often find themselves in the “dead zone” essentially being a jack of all trades and not fully satisfying users requirements.

atlassian marketplace apps

Free | Absolute Growth

atlassian marketplace free apps

Free | Percentage Growth (> 500 instances)

atlassian marketplace free apps

If you have any questions regarding MARS then get in touch with us at hello@blendedperspectives.com.

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