Atlassian Marketplace: Category Leaders (March 2022)

April 28, 2022

In this new series of blog posts we will be highlighting the fastest growing app in each of our MARS™ categories by absolute and percentage growth.

MARS™

One of our unique offerings at Blended Perspectives is our Marketplace Analytic Research Service™ (MARS™) database of Atlassian Marketplace 3rd party apps.

At Blended Perspectives we pride ourselves on being a Solution Partner who does not make our own applications. Because of this customers and the Atlassian community as a whole can rely on us for objective, unbiased assessments of the Atlassian Marketplace. MARS™ is a key part of this. As a quantitative database covering every facet of the Atlassian Marketplace, MARS™ lets us combine our qualitative assessments of apps with the latest up to date information on a range of data driven metrics.

MARS™ contains a vast array of data from instances, reviews, and pricing, to platform, app growth, and version releases. This is all tied together at the top level through our meaningful app categorization in which, for every app over 500 instances, we carefully assigned our own categories based on the primary functionality of each app. We do this instead of using Marketplace app categorizations which are somewhat meaningless due to vendor self-selection. This means that MARS™ can give us a completely unique perspective into which apps are really excelling and driving forwards in the Marketplace.

MARS™ Categorizations

Our MARS™ categorizations are one of the main things that makes it such a unique and valuable service to both our customers and the Atlassian community as a whole.

In the Atlassian Marketplace vendors self-select categories and, as we’ve noted before, these self-categorizations are not sufficient for Atlassian users looking to find applications to suit particular needs. This is because vendors (naturally) over-categorize their apps to fill as many search queries as possible. While this is understandable, as a customer looking for an app to suit a particular purpose can be difficult. Therefore, we have put a lot of effort into creating our own categories and assigning every 500 Club app to one.

Unlike Marketplace Categories, our categorization is based on primary functionality and utility. This means that when a customer wants to use MARS™ to find , say, a “Reporting” app they get apps that really are what they’re looking for.

atlassian reporting apps 

The Big 10

Out of our 23 MARS™ categories the 10 largest categories make up 87% of all instances. These 10 categories represent the main areas which Jira and Confluence users look to the Marketplace to extend the functionality of their products. Our report here will focus on those 10 categories.

Figure 2: The “Big 10” Categories

While we are mainly highlighting the “Big 10” Categories here it is worth noting that the others aren’t “small” by any means. The 15,000 instances of the Intranet category is still a remarkably high number of customers, especially when you consider that an organization like ServiceNow only has 7,000 or so total customers. The scale in Figure 3 is just severely distorted by the sheer massiveness of the Big 10 Categories, in particular Planning and Publishing.

If you have any questions or input around our categorizations then please feel free to reach out to us.

Fastest Growing Apps by Category: March 2022

Absolute Growth Winners

Percentage Growth Winners

PLANNING

App: Swanly

Vendor: Jexo

March Absolute Growth: 169

PUBLISHING

App: Better Excel Exporter for Jira

Vendor: Midori Global Consulting Kft.

March Absolute Growth: 155

DIAGRAMMING

App: draw.io Diagrams for Confluence

Vendor: //SEIBERT/MEDIA – Draw.io

March Absolute Growth: 1576

INTEGRATION

App: Power BI Connector for Jira

Vendor: Alpha Serve

March Absolute Growth: 348

SCRIPTING/AUTOMATION

App: ScriptRunner for Jira

Vendor: Adaptavist

March Absolute Growth: 211

REPORTING

App: Custom Charts for Jira – Reports

Vendor: Old Street Solutions

March Absolute Growth: 269

TEST MANAGEMENT

App: Zephyr Scale – Test Management for Jira

Vendor: SmartBear

March Absolute Growth: 1,390

ADMINISTRATION

App: Deep Clone for Jira

Vendor: codefortynine GmbH

March Absolute Growth: 288

UTILITIES

App: Easy Templates for Jira Issues

Vendor: AppLiger

March Absolute Growth: 146

TIME MANAGEMENT

App: Timetracker – Time Tracking & Reporting

Vendor: Everit Kft.

March Absolute Growth: 23

PLANNING

App: Swanly

Vendor: Jexo

March Percentage Growth: 15%

PUBLISHING

App: Properties – Custom fields, Metadata, Databases & Reports

Vendor: //SEIBERT/MEDIA – Junovi

March Percentage Growth: 14%

DIAGRAMMING

App: draw.io Diagrams for Confluence

Vendor: //SEIBERT/MEDIA – Draw.io

March Percentage Growth: 3.14%

INTEGRATION

App: Power BI Connector for Jira

Vendor: Alpha Serve

March Percentage Growth: 16%

SCRIPTING/AUTOMATION

App: ScriptRunner for Jira

Vendor: Adaptavist

March Percentage Growth: 0.68%

REPORTING

App: Dashboard Hub for Jira – Reports

Vendor: Appfire

March Percentage Growth: 15%

TEST MANAGEMENT

App: Zephyr Scale – Test Management for Jira

Vendor: SmartBear

March Percentage Growth: 12%

ADMINISTRATION

App: Deep Clone for Jira

Vendor: codefortynine GmbH

March Percentage Growth: 7%

UTILITIES

App: Easy Templates for Jira Issues

Vendor: AppLiger

March Percentage Growth: 10%

TIME MANAGEMENT

App: Clockwork Automated Time Tracking & Timesheets Pro

Vendor: HeroCoders

March Percentage Growth: 2%

Congratulations to all of the apps and vendors who feature here as the growth leaders of their respective categories!

If you have any questions about MARS™ or any of our unique offerings then please touch with us at hello@blendedperspectives.com.

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