Atlassian Marketplace: Category Leaders (December 2022)

December 14, 2022


Marketplace Analytics Research ServiceOne of our unique offerings at Blended Perspectives is our Marketplace Analytic Research Service™ (MARS™) database of Atlassian Marketplace 3rd party apps.

At Blended Perspectives we pride ourselves on being a Solution Partner who does not make our own applications. Because of this customers and the Atlassian community as a whole can rely on us for objective, unbiased assessments of the Atlassian Marketplace. MARS™ is a key part of this. As a quantitative database covering every facet of the Atlassian Marketplace, MARS™ lets us combine our qualitative assessments of apps with the latest up to date information on a range of data driven metrics.

MARS™ contains a vast array of data from instances, reviews, and pricing, to platform, app growth, and version releases. This is all tied together at the top level through our meaningful app categorization in which, for every app over 500 instances, we carefully assigned our own categories based on the primary functionality of each app. We do this instead of using Marketplace app categorizations which are somewhat meaningless due to vendor self-selection. This means that MARS™ can give us a completely unique perspective into which apps are really excelling and driving forwards in the Marketplace.

MARS™ Categorizations

Our MARS™ categorizations are one of the main things that makes it such a unique and valuable service to both our customers and the Atlassian community as a whole.

In the Atlassian Marketplace vendors self-select categories and, as we’ve noted before, these self-categorizations are not sufficient for Atlassian users looking to find applications to suit particular needs. This is because vendors (naturally) over-categorize their apps to fill as many search queries as possible. While this is understandable, as a customer looking for an app to suit a particular purpose can be difficult. Therefore, we have put a lot of effort into creating our own categories and assigning every 500 Club app to one.

Unlike Marketplace Categories, our categorization is based on primary functionality and utility. This means that when a customer wants to use MARS™ to find , say, a “Reporting” app they get apps that really are what they’re looking for.

atlassian reporting apps 

If you have any questions or input around our categorizations then please feel free to reach out to us.

The Big 10

Out of our 23 MARS™ categories the 10 largest categories make up 87% of all instances. These 10 categories represent the main areas which Jira and Confluence users look to the Marketplace to extend the functionality of their products. Our report here will focus on those 10 categories.

Figure 2: The “Big 10” Categories

While we are mainly highlighting the “Big 10” Categories here it is worth noting that the others aren’t “small” by any means. The 15,000 instances of the Intranet category is still a remarkably high number of customers, especially when you consider that an organization like ServiceNow only has 7,000 or so total customers. The scale in Figure 3 is just severely distorted by the sheer massiveness of the Big 10 Categories, in particular Planning and Publishing.

Fastest Growing Apps by Category

Absolute Growth Winners

Percentage Growth Winners


App:  BigGantt – Gantt Chart for Jira

Vendor: Appfire

Monthly Absolute Growth: 138


App:  Aura Content Formatting Macros (Tabs Miro Figma Google HTML)

Vendor:  //SEIBERT/MEDIA – AppAnvil

Monthly Absolute Growth: 143


App: Diagrams & Whiteboards

Vendor:  //SEIBERT/MEDIA –

Monthly Absolute Growth: 971


App:  Power BI Connector for Jira

Vendor: Alpha Serve

Monthly Absolute Growth: 389


App:  Scriptrunner for Jira

Vendor: Adaptavist

Monthly Absolute Growth: 176


App:  Table Filter and Charts for Confluence

Vendor:  Stiltsoft Europe

Monthly Absolute Growth: 274


App:  Zephyr Scale – Test Management for Jira

Vendor:  SmartBear

Monthly Absolute Growth: 450


App:  Deep Clone for Jira

Vendor:  codefortynine GmbH

Monthly Absolute Growth: 355


App:  Issue Templates for Jira

Vendor:  Deviniti

Monthly Absolute Growth: 81


App:  Worklogs – Time Tracking and Reports

Vendor:  SolDevelo

Monthly Absolute Growth: 128


App:  Issue History for Jira

Vendor:  SaaSJet

Monthly Percentage Growth: 9%


App:  Aura Content Formatting Macros (Tabs Miro Figma Google HTML)

Vendor:  //SEIBERT/MEDIA – AppAnvil

Monthly Percentage Growth: 6%


App:  Graphity – Diagrams for Confluence

Vendor:  yWorks

Monthly Percentage Growth: 3%


App: Google Drive and Docs for Confluence

Vendor:  ikuTeam (Office 365 & Gsuite Apps).

Monthly Percentage Growth: 13%


App:  Jira Workflow Toolbox

Vendor:  Decadis AG

Monthly Percentage Growth: 2%


App:  Advanced Burndown Chart Gadget for Jira

Vendor:  Agilis LT

Monthly Percentage Growth: 11%


App:  AIO Tests (All-In-One Test Management for Jira)

Vendor:  Navarambh Software Pvt. Ltd.

Monthly Percentage Growth: 9%


App: Delegated Project Creator for Jira

Vendor:  Appfire

Monthly Percentage Growth: 5%


App:  Dependency Mapper for Jira

Vendor:  Quirk Consulting

Monthly Percentage Growth: 6%


App:  Clockwork Automated Time Tracking & Timesheets Pro

Vendor: HeroCoders

Monthly Percentage Growth: 4%

Congratulations to all of the apps and vendors who feature here as the growth leaders of their respective categories!

If you have any questions about MARS™ or any of our unique offerings then please touch with us at